The function is required to implement the OCSD Marketing plan; Analyse industry and competitor activity, champion new product introduction, product cycle management make inventory and buffer stock and forecast decisions with supply chain, develop promotional campaigns, manage customer portfolio to maximise value, develop relationships and work closely with sales, technical and customer base. Develop competitive insight and counter strategies.
EXPERIENCE Min 5 years’ experience in dental or similar industry Min 5 years’ experience in marketing and product/category management Independent strategic thought, creativity in developing and implementing marketing plans Must be able to make decisions Must be able to communicate with sales force, technical staff and support functions Must be able to develop relationships with customers Project Management Analytical
KEY CAPABILITIES Detailed product knowledge required Must be able to implement pricing and product positioning strategy in markets where OCSD products are applied Must be able to offer alternative solutions, especially when combating competitive activity. Detailed knowledge in businesses that are operating in is essential. Must be able to demonstrate thought and creativity in implementing marketing strategy. Must be able to show independent thought. Project Management skills required for timeous execution of new product launches, programs and activities. Analytical and data driven. Must be able to work under pressure and prioritise daily and weekly activities.